How to show up in AI search
Here’s what my SEO partners and I are seeing right now when it comes to getting your business included in AI search and chat results.
Why your DMs get ignored — and what to write instead
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Open with an ask.
Positioning explained
The external environment is vast, and it’s not enough to simply convince someone that you can do the job they need done. You have to persuade them that you can do the job better than all their available alternatives.
This is positioning. It’s the link between your business strategy and your messaging.