Market categories — Do your ideal buyers know what you are?
It’s a real killer of otherwise great marketing.
You might have a beautiful website, good case studies, and a solid offer. But if a stranger can’t answer, “Ok… but what kind of thing is this?” in a second or two, the rest has to work twice as hard.
How to show up in AI search
Here’s what my SEO partners and I are seeing right now when it comes to getting your business included in AI search and chat results.
Why your DMs get ignored — and what to write instead
Want to kill a conversation before it starts?
Open with an ask.