When to Outsource Your Marketing (and When Not To)
Some of the toughest decisions you’ll make relate to what you should outsource vs. what you should keep in-house. On one hand, it might seem like a straightforward decision—hand off the responsibility to a professional and free up your time for other priorities.
But on the other, do you have the cash?
And if you do, would your business even be better off with that responsibility on someone else’s plate?
The Value of a Happy Customer
Have you ever worked with a company that seemed way more interested in chasing new customers than taking care of the ones it already had?
I have. And at the risk of giving you the most obvious advice in the world…
This article is about why you should focus on making happy customers first.
The Framework of Everything
Success hinges on aligning unique talents with an external environment.
It’s the same in business, sports, and music.
Most of us spend a lot of time thinking about the internal domain — our company, our product, our skills, our history.
But we hardly ever spend enough time learning about the external domain — what people want, what else is out there, and the other outside factors that, more often than not, will dictate our success.