Our Core Values.

  • Empathy | Our strength is in our understanding of diverse perspectives and experiences

  • Candor | All project stakeholders should feel empowered to constructively critique ideas

  • Integrity | We will not market products or services that harm the end user, client, or their interests

  • Profitability | As marketers, we will satisfy needs profitably

  • Happiness | We strive to improve the lives of our clients, community, and staff

Justin Sarris, MBA

President & Chief Consultant

Justin helps expert-led service businesses sharpen their messaging, so the right clients understand what sets them apart before the first conversation.

His résumé is very different from most marketing leaders’. He spent more than a decade in technical support, media systems, and live entertainment, often as the person translating between techs, creatives, clients, and business owners.

At 23, he was promoted into management at two separate companies, where he trained users on sophisticated audio-visual systems and managed 6- and 7-figure projects.

That experience informs his pragmatic approach to writing. He understands complex work well enough to explain it simply, and he knows the difference between sounding impressive and being understood.

Today, Justin leads every Dominion Messaging System (DMS) engagement and serves as a fractional CMO for ongoing clients, bringing in trusted specialists from our network to execute.

He lives in BC’s Okanagan Valley with his wife and two daughters and plays guitar in a local band.

• Connect with Justin on LinkedIn •

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  • “I love working with Justin because this is not just a job for him. I always get more than marketing. I get guidance, I get the big picture."

    Kris Schulz, Owner, Horizon School of Music

  • “The specialized knowledge he’s absorbed and applied in his work makes it hard to believe he hasn’t been in this business for twenty years.”

    Mike Keene, Chief Operating Officer, Chameleon Limited

  • “Our team loves working with Justin. He can express technical concepts in simple terms. He also has a knack for getting people to buy into a marketing mindset.”

    Blake Mitchell, Cybersecurity Marketing & Sales Leader

  • "Justin is a fantastic marketer. It's pretty rare to work with someone who is well versed in multiple marketing disciplines. I don't refer a lot of work out but Justin is one of the few I trust to send clients to."

    Daniel Thompson, SEO Lead, Saltwater Digital

  • "We are exceeding all expectations! Justin's expertise in strategic positioning and authentic copywriting is exceptional."

    Evan McNeil, Director, Geomatics Design, Third Rock Geomatics

  • "He makes complex technical topics easy to understand and interesting to read about. He takes control of the process — working with him is smooth and painless."

    Sam Scott, Principal AV Consultant, Chroma Systems

  • "In our interviews, their questions made me rethink the way I present my work to my clients. They really care about your business. I never felt this was just a service for them."

    Amanda Cawley, Orchestral Composer for Film, Television & Games

  • "Justin has been an incredible asset to our business. His clear, concise, and pragmatic communication has been incredibly valuable for interactions with us and our customers."

    Rob Hamilton, CEO, Side One Entertainment

  • " He is quick and delightful in his correspondence and his insights are always valuable and much appreciated!”

    Joey Krueger, National Sales Director, Summerhill Pyramid Winery

  • "His work is compelling to read, stimulating to think about, and illuminating from which to gain insight because of the thought he brings to an idea. He asked “beautiful” questions.”"

    Dr. Linda Bramble, Academic Coach, Strategy and Organizational Analysis, Athabasca University

  • "Justin’s dedication to customer care is stellar. He is a fantastic communicator and great at meeting my Team at all their levels of understanding."

    Crystal Russell, Caretaker, Chaibaba Tea

  • "The revenue generated from these campaigns has already paid for our new website.”

    Justin LaPointe, Owner, Barnhouse Sound Productions