Turn Your Expertise Into Revenue

You’ve spent years developing a deep expertise — It’s time your customers understood its value.

"You really have a unique perspective, and I appreciate how holistic and thoughtful it is.

So many marketing newsletters tell you how to apply “THE recipe” (which, most often, is actually not all that relevant). Your newsletters are the opposite.

Not only are they well written and enjoyable to read, they have truly been feeding my deep thinking about my own business."

— Zoë Blowen-Ledoux, Founder & General Manager, Confluence Communication

Hi! I’m Justin.

Before I got into marketing, I worked in technical roles for 13+ years. Looking back on that time, I find that the biggest struggles I ever had were caused by poor communication.

As a technical service provider or specialist, you spend all this time — years! — learning your craft and developing an opinion about how it should be implemented. But then you get to work, and that craft only represents a small portion of what you do.

Most of what you end up dealing with is other people… who don’t understand exactly what you do.

These could be customers, co-workers, even leaders — the people who hired you to do something that they don’t understand. It can cause a lot of friction and personal strife when you don’t have the skills you need to:

  1. Strip down that massive body of knowledge to the one or two things that you really need someone to know at a given moment, and

  2. Help them understand.

Copywriting helped me develop these skills. I built a marketing consultancy while studying for an MBA during the pandemic, and now that I’ve completed school, I’m going to channel everything I’ve learned about marketing a founder-led service firm into this weekly newsletter.

Sign up today, and I guarantee you will improve how you think, write and talk about your expertise.

  • “I love working with Justin because this is not just a job for him. I always get more than marketing. I get guidance, I get the big picture."

    Kris Schulz, Owner, Horizon School of Music

  • “Working with Justin taught me a lot about my business. He found a way for me to really understand and convey who we were and where we wanted to go. Previously, we were kind of just doing what we could and enjoying the ride. Now we have a renewed focus on getting where we want to go and a much clearer path on how to get there.”

    Chris Carmichael, Principal, Intersystem Controls

  • “Our team loves working with Justin. He can express technical concepts in simple terms. He also has a knack for getting people to buy into a marketing mindset.”

    Blake Mitchell, Cybersecurity Marketing & Sales Leader

  • "Justin is a fantastic marketer. It's pretty rare to work with someone who is well versed in multiple marketing disciplines. I don't refer a lot of work out but Justin is one of the few I trust to send clients to."

    Daniel Thompson, SEO Lead, Saltwater Digital