Turn Your Expertise Into Revenue

You’ve spent years developing a deep expertise — It’s time your customers understood its value.

"You really have a unique perspective, and I appreciate how holistic and thoughtful it is.

So many marketing newsletters tell you how to apply “THE recipe” (which, most often, is actually not all that relevant). Your newsletters are the opposite.

Not only are they well written and enjoyable to read, they have truly been feeding my deep thinking about my own business."

— Zoë Blowen-Ledoux, Founder & General Manager, Confluence Communication

Hi! I’m Justin.

Before I got into marketing, I worked in technical roles for 13+ years. Looking back on that time, I find that the biggest struggles I ever had were caused by poor communication.

As a technical service provider or specialist, you spend all this time — years! — learning your craft and developing an opinion about how it should be implemented. But then you get to work, and that craft only represents a small portion of what you do.

Most of what you end up dealing with is other people… who don’t understand exactly what you do.

These could be customers, co-workers, even leaders — the people who hired you to do something that they don’t understand. It can cause a lot of friction and personal strife when you don’t have the skills you need to:

  1. Strip down that massive body of knowledge to the one or two things that you really need someone to know at a given moment, and

  2. Help them understand.

Copywriting helped me develop these skills. I built a marketing consultancy while studying for an MBA during the pandemic, and now that I’ve completed school, I’m going to channel everything I’ve learned about marketing a founder-led service firm into this weekly newsletter.

Sign up today, and I guarantee you will improve how you think, write and talk about your expertise.

SIGN UP TODAY

  • “I love working with Justin because this is not just a job for him. I always get more than marketing. I get guidance, I get the big picture."

    Kris Schulz, Owner, Horizon School of Music

  • “The specialized knowledge he’s absorbed and applied in his work makes it hard to believe he hasn’t been in this business for twenty years.”

    Mike Keene, Chief Operating Officer, Chameleon Limited

  • “Our team loves working with Justin. He can express technical concepts in simple terms. He also has a knack for getting people to buy into a marketing mindset.”

    Blake Mitchell, Cybersecurity Marketing & Sales Leader

  • "Justin is a fantastic marketer. It's pretty rare to work with someone who is well versed in multiple marketing disciplines. I don't refer a lot of work out but Justin is one of the few I trust to send clients to."

    Daniel Thompson, SEO Lead, Saltwater Digital

  • "We are exceeding all expectations! Justin's expertise in strategic positioning and authentic copywriting is exceptional."

    Evan McNeil, Director, Geomatics Design, Third Rock Geomatics

  • "He makes complex technical topics easy to understand and interesting to read about. He takes control of the process — working with him is smooth and painless."

    Sam Scott, Principal AV Consultant, Chroma Systems

  • "In our interviews, their questions made me rethink the way I present my work to my clients. They really care about your business. I never felt this was just a service for them."

    Amanda Cawley, Orchestral Composer for Film, Television & Games

  • "Justin has been an incredible asset to our business. His clear, concise, and pragmatic communication has been incredibly valuable for interactions with us and our customers."

    Rob Hamilton, CEO, Side One Entertainment

  • " He is quick and delightful in his correspondence and his insights are always valuable and much appreciated!”

    Joey Krueger, National Sales Director, Summerhill Pyramid Winery

  • "His work is compelling to read, stimulating to think about, and illuminating from which to gain insight because of the thought he brings to an idea. He asked “beautiful” questions.”"

    Dr. Linda Bramble, Academic Coach, Strategy and Organizational Analysis, Athabasca University

  • "Justin’s dedication to customer care is stellar. He is a fantastic communicator and great at meeting my Team at all their levels of understanding."

    Crystal Russell, Caretaker, Chaibaba Tea

  • "The revenue generated from these campaigns has already paid for our new website.”

    Justin LaPointe, Owner, Barnhouse Sound Productions