The Value of a Happy Customer
Have you ever worked with a company that seemed way more interested in chasing new customers than taking care of the ones it already had?
I have. And at the risk of giving you the most obvious advice in the world…
This article is about why you should focus on making happy customers first.
The Framework of Everything
Success hinges on aligning unique talents with an external environment.
It’s the same in business, sports, and music.
Most of us spend a lot of time thinking about the internal domain — our company, our product, our skills, our history.
But we hardly ever spend enough time learning about the external domain — what people want, what else is out there, and the other outside factors that, more often than not, will dictate our success.
What You Need to Know About Your Customers
Learn the key motivational questions every business must answer about its customers.