Why should you become known for one thing?
We’re told to specialize early and go as deep as possible — we hear stories of Tiger Woods golfing at age two. But in today’s environment, going too deep in a single niche can be a liability.
What's your first impression saying?
Did you know George Lucas originally planned to open Star Wars with a deleted scene of Luke at the Tosche Station on Tatooine? The scene shows Luke watching a space battle through his binoculars and chatting with his friends about joining the rebellion.
He even included it in his first rough cut, which he screened for several filmmaker friends, including Steven Spielberg.
Take Stock of Your Messaging Ingredients
How do you come up with the right messaging for your business?
It’s daunting. Especially if you feel you struggle with writing.
But like many things, the goal can be made less daunting when you break it down into smaller parts.